Snaps can be viewed for up to 10 seconds, depending on the amount of time the user chooses. Snaps are picture or video messages taken and shared with friends on Snapchat in real-time. ![]() From navigating around the app to setting up a profile to sending Snaps, here’s what you need to know. Thus, we’ve created the ultimate beginner’s guide to using Snapchat. But before they and their content marketers and engagement teams can craft strategy and look at data, they need to know how to use the damn thing. Since Snapchat is a big deal, brands and publishers are joining the platform (even the ones who aren’t with Snapchat’s elite Discover). What used to be the platform for sending NSFW photos is now the platform everyone’s talking about. It’s worth a heck of a lot of money, even after taking a hit in its initial worth. It’s more private and like real-time communication in that the Snaps, Chats, and Stories people post disappear within seconds, minutes, or hours they are never to be seen again. It appeals to coveted age groups, like the 13 to 24 year olds that makes up about half of Snapchat’s estimated 100 to 200 million users. The photo and video messaging system has exploded and changed the way we communicate with each other, yet again. This means the account has met certain criteria with regard to engagement, growth, authenticity, content quality and cultural relevance.Let’s cut to the chase: Snapchat is a big deal. These Snapchat stars receive a star icon on their profile. Top-tier creator accounts may eventually be verified. Your account will also need to be at least a week old and have at least one bi-directional friend. To become eligible for a Creator Account, your Public Profile will need to have at least 100 subscribers. Public Profiles are upgraded to Creator Accounts on a rolling basis as accounts meet the eligibility requirements. However, Creator Accounts have access to additional features like account manager roles, insights and other tools to help you engage with a larger audience. Like Public Profiles, Creator Accounts have a Subscribe button, and Creator content also appears in the Discovery feed. If you’re serious about growing your presence on Snapchat, you’ll eventually want a Snapchat Creator Account. Stories from this account will now appear in your Snapchat Subscriptions feed.
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